In an exclusive interview, Monster Cable's Head Monster, Noel Lee, tells Gizmodo the story of his beginnings... from his roots, how he got started, and how he formed the high-end cable industry from scratch. Who would have guessed that a little study about how electricity flows through wires would change the way audio and video flow from one place to another.

Interestingly enough... nobody believed him. "What do you mean a wire can make your speakers sound better," says Noel, sharing some of the things people told him when he got started. "What are you smokin'?"

See the full interview at Gizmodo